Author : Mullin, Bernard J.
Genre : Business & Economics
Publisher : Human Kinetics
ISBN : 9781450424981
Type book : PDF, Epub, Kindle and Mobi
File Download : 504 page

Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry.

Author : SRINIVASAN, R.
Genre : Business & Economics
Publisher : PHI Learning Pvt. Ltd.
ISBN : 9788120352384
Type book : PDF, Epub, Kindle and Mobi
File Download : 268 page

This well-established book, now in its Fourth Edition, provides the latest information and data on International Marketing with emphasis on the Indian context. Retaining all the strengths of the previous editions, the new edition includes significant updates in the case studies, namely, • Infosys Technologies Limited • SAP India • Global Marketing in Wipro—Growing in Strength • I-Flex Solutions (Currently Oracle Financial Software Solutions) • Ace Designers • Gillette India • Mysore Sales International Limited These case studies presenting the facts and data explicitly, familiarise the readers with the latest developments and changing scenario of international marketing. Now, the text highlights a wide variety of aspects relating to the business environment, with specific focus on competition, product development, market strategy and international business. Primarily intended for postgraduate students of management, the book would also greatly benefit managers attending various management programmes.

Author : 50MINUTES,
Genre : Business & Economics
Publisher : 50 Minutes
ISBN : 9782806266125
Type book : PDF, Epub, Kindle and Mobi
File Download : 33 page

Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Launch a new product or test an existing marketing strategy • Understand the 4 Ps of the marketing mix and use them to attract your target market • Analyze case studies of well-known companies to see how the marketing mix operates in real life ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Author : William D. Perreault
Genre : Marketing
Publisher :
ISBN : 7111105907
Type book : PDF, Epub, Kindle and Mobi
File Download : 854 page

本书以4P为基本构架,战略规划为核心,遵循战略规划到具体计划执行的逻辑思路,既涵盖了市场营销学的主要内容,又吸取了营销领域的最新研究成果,还提供了丰富的与各章内容能紧密结合的案例。

Author : Philip Kotler
Genre : Business & Economics
Publisher : John Wiley & Sons
ISBN : 9781119341147
Type book : PDF, Epub, Kindle and Mobi
File Download : 208 page

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

Author : United States. Department of Agriculture
Genre : Marketing research
Publisher :
ISBN : UCD:31175024567136
Type book : PDF, Epub, Kindle and Mobi
File Download : 690 page

Author :
Genre : Agriculture
Publisher :
ISBN : MINN:30000010223679
Type book : PDF, Epub, Kindle and Mobi
File Download : 76 page

Author : Federal-State Market News Service
Genre : Vegetables
Publisher :
ISBN : CORNELL:31924066691571
Type book : PDF, Epub, Kindle and Mobi
File Download : 292 page

Author :
Genre : Forest products
Publisher :
ISBN : WISC:89037160488
Type book : PDF, Epub, Kindle and Mobi
File Download : 512 page

Author : David L. Kurtz
Genre : Marketing
Publisher :
ISBN : UCLA:L0050296433
Type book : PDF, Epub, Kindle and Mobi
File Download : 728 page