Author : David Ogilvy
Genre : Business & Economics
Publisher : Welbeck Publishing Group
ISBN : 9781802796988
Type book : PDF, Epub, Kindle and Mobi
File Download : 393 page

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself. From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.

Author : David Ogilvy
Genre : Social Science
Publisher : Vintage
ISBN : 9780804170055
Type book : PDF, Epub, Kindle and Mobi
File Download : 224 page

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Author : David Ogilvy
Genre : Advertising
Publisher :
ISBN : 1853756156
Type book : PDF, Epub, Kindle and Mobi
File Download : 224 page

A candid and indispensable primer on all aspects of advertising from the man Time has called " the most sought after wizard in the business" . 223 photos.

Author : David Ogilvy
Genre : Advertising
Publisher :
ISBN : 1853751960
Type book : PDF, Epub, Kindle and Mobi
File Download : 224 page

This is the definitive guide to advertising from the most influential and successful adman of all time - David Ogilvy - who founded an agency which is now an international giant.

Author : David Ogilvy
Genre : Business & Economics
Publisher : Southbank Pub
ISBN : 190491537X
Type book : PDF, Epub, Kindle and Mobi
File Download : 190 page

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Author : Miles Young
Genre : Education
Publisher : Bloomsbury Publishing USA
ISBN : 9781635571479
Type book : PDF, Epub, Kindle and Mobi
File Download : 288 page

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future. This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.

Author : Claude C. Hopkins
Genre : Business & Economics
Publisher : Positive Club
ISBN :
Type book : PDF, Epub, Kindle and Mobi
File Download : 40 page

"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." said Ogilvy of that book. It is a must read for any marketer, advertiser, business person. Especially now that text based advertising has become once again so important. Think Adwords, Tweets, Facebook Updates… Advertising 101…

Author : Bob Burg
Genre : Business & Economics
Publisher : Sound Wisdom
ISBN : 9780768487008
Type book : PDF, Epub, Kindle and Mobi
File Download : 175 page

The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!

Author : David Ogilvy
Genre : Advertising
Publisher :
ISBN : OCLC:1148602313
Type book : PDF, Epub, Kindle and Mobi
File Download : 172 page

Author : Adam Harrison
Genre :
Publisher : Createspace Independent Publishing Platform
ISBN : 1978024592
Type book : PDF, Epub, Kindle and Mobi
File Download : 26 page

Ogilvy on Advertising was written in 1983 by David Ogilvy. He was a prominent advertiser who shared his knowledge about how to advertise, how to get a job in advertising, and described changes happening in the world of advertising at the time. One of the most important points of this book is that originality and creativity should not be sought after for its own sake: if a strategy works in advertising, then use it. Advertising is possibly one of the most stressful occupations and does not pay well unless you absolutely love it. The author is forthcoming about many mistakes he made in the advertising industry. Ogilvy opens by emphasizing that good advertising does not just simply make people admire your message for its creativity; it influences people to action. It's a simple adage, yet easy for many advertisers to forget.