Author : Edward L. Bernays
Genre : Business & Economics
Publisher : University of Oklahoma Press
ISBN : 9780806189826
Type book : PDF, Epub, Kindle and Mobi
File Download : 388 page

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Author : William Wray Carney
Genre : Business & Economics
Publisher : University of Alberta
ISBN : 9781772120622
Type book : PDF, Epub, Kindle and Mobi
File Download : 536 page

Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies

Author : Patricia J Parsons
Genre : Business & Economics
Publisher : Kogan Page Publishers
ISBN : 9780749455675
Type book : PDF, Epub, Kindle and Mobi
File Download : 209 page

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to both the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. It covers topics including the roles which lies, truth and honesty play; utilitarianism; practising respect and morality; authorship; conflicts of interest; PR and the corporate ethics programme; moonlighting; the impact of whistleblowing and more. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.

Author : Erica Weintraub Austin
Genre : Business & Economics
Publisher : Routledge
ISBN : 9781135603632
Type book : PDF, Epub, Kindle and Mobi
File Download : 428 page

Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.

Author : Paul Baines
Genre : Business & Economics
Publisher : Routledge
ISBN : 9780750657242
Type book : PDF, Epub, Kindle and Mobi
File Download : 453 page

Foreword Preface About the authors Acknowledgements Defining public relations - Introduction The psychology of public relations communication Marketing public relations The public relations industry Interview sketch 1: defining public relations Public relations planning and management - Managing planned public relations programmes Situation analysis defining objectives Defining publics Media selection Budgeting Implementation and control Interview sketch 2: planning a public relations campaign Managing media relations - The role ofthe press officer Writing reports and proposals Writing press releases Writing feature articles Event management Broadcasting public relations and funded television programmes Photographs, captions and printing Interview sketch 3: managing media relations Communication media - The press and broadcast sources Public relations in developing countries Video, DVD, CD-ROM and the Internet Seminars, conferences and exhibitions House journals and public relations literature Interview sketch 4: the changing nature of media Specialist public relations areas - Financial public relations Internal publicrelations Crisis management Sponsorship Corporate image, identity and advertising Public relations in political context Interview sketch 5: the roleof lobbying Appendix 1: IPR Code of Conduct Appendix 2: The Code of Athens References Index.

Author : Tom Kelleher
Genre :
Publisher :
ISBN : 0199029911
Type book : PDF, Epub, Kindle and Mobi
File Download : 456 page

The new standard for public relations in CanadaThe most current coverage of social and new media strategiesPublic Relations in the Digital Age presents a clear, engaging, and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts. Examining classical foundations and the modern landscape, this Canadian edition approaches basic PR knowledge in a waythat reflects today's participatory communication environment.

Author : Ronald D. Smith
Genre : Business & Economics
Publisher : Routledge
ISBN : 9781135634421
Type book : PDF, Epub, Kindle and Mobi
File Download : 599 page

First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Author : Alison Theaker
Genre : Business & Economics
Publisher : Routledge
ISBN : 9781134369225
Type book : PDF, Epub, Kindle and Mobi
File Download : 377 page

In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.

Author : Robert L. Heath
Genre : Language Arts & Disciplines
Publisher : SAGE
ISBN : 9781412926355
Type book : PDF, Epub, Kindle and Mobi
File Download : 561 page

'Today's Public Relations' works to redefine the teaching of public relations by discussing it's connection to mass communication, but also linking it to it's rhetorical heritage.

Author : Karen Freberg
Genre : Language Arts & Disciplines
Publisher : SAGE Publications
ISBN : 9781544355399
Type book : PDF, Epub, Kindle and Mobi
File Download : 400 page

Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides. Learn more.