Author : Elaine Stone
Genre : Design
Publisher : Fairchild Books
ISBN : 1563672804
Type book : PDF, Epub, Kindle and Mobi
File Download : 506 page

This text provides the foundation for a wide range of careers in the fashion business. Incorporating the experience of the author and her five earlier editions of Fashion Merchandising: An Introduction, this book covers product development, home fashions, retailing strategies, and examines how communication trends and technological advances impact the fashion world.

Author : Elaine Stone
Genre : Business & Economics
Publisher : Bloomsbury Publishing USA
ISBN : 9781501324000
Type book : PDF, Epub, Kindle and Mobi
File Download : 440 page

For fashion students who want to be both in the now and in the know! The Dynamics of Fashion, Fifth Edition, has the latest facts and figures, and the most current theories in fashion development, production, and merchandising giving you the foundation you need in the industry. It offers hundreds of real-life examples of leading brands and industry trends, to show you fashion careers and how to apply what you learn. The book also covers sustainable fashion, wearable technology, social media, and more in detail. An online STUDIO includes self-quizzes, flashcards, and links to videos. New to this Edition ~ Expanded coverage of the latest industry trends, including sustainable fashion, e-commerce, globalization, wearable technology, and the use of social media for fashion marketing ~ Revised 'For Review' and 'For Discussion' questions, new terms added to Trade Talk, and expanded Glossary ~ More than 150 new full-color photographs highlighting the people, principles, and practices of the fashion business ~ 25% new Fashion Focus and Then and Now features bring in current topics and industry trends The Dynamics of Fashion, 5th Edition STUDIO ~ Study smarter with self-quizzes featuring scored results and personalized study tips ~ Review concepts with flashcards of terms and definitions and image identification ~ Branch out with links to curated online multi-media resources that bring chapter concepts to life ~ Expand your knowledge by further exploring special features Then and Now and Fashion Focus PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501324079.

Author : Leslie Davis Burns
Genre : Business & Economics
Publisher : Fairchild Books
ISBN : 1609011104
Type book : PDF, Epub, Kindle and Mobi
File Download : 640 page

Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.

Author : Virginia Grose
Genre : Business & Economics
Publisher : Bloomsbury Publishing
ISBN : 9781350079687
Type book : PDF, Epub, Kindle and Mobi
File Download : 176 page

Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.

Author : Elaine Stone
Genre : Design
Publisher : Fairchild Books & Visuals
ISBN : 1563671522
Type book : PDF, Epub, Kindle and Mobi
File Download : 89 page

This text provides the foundation for a wide range of careers in the fashion business. Incorporating the experience of the author and her five earlier editions of Fashion Merchandising: An Introduction, this book contains a much broader and more intensive look at fashion. New chapters cover product development, home fashions, and retailing strategies. Other chapters, concerning such practices as licensing, private label, Quick Response, specification buying, offshore production, have been expanded. The Dynamics of Fashion also examines how recent trends in communications -- the Internet, cable TV, infomercials, phone and fax ordering, home TV shopping -- are having an impact on fashion. Technological advances -- CAD, CAM, EDI, bar codes, and body scanning -- are all covered in depth. Instructor's Guide includes options for organizing the curriculum and general suggestions for teaching the course. It also contains supplementary assignments and a test bank for each unit, as well as a final examination. The tests are composed of 100 objective questions each and are ready to be duplicated.

Author : Vecchi, Alessandra
Genre : Business & Economics
Publisher : IGI Global
ISBN : 9781522501114
Type book : PDF, Epub, Kindle and Mobi
File Download : 862 page

Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.

Author : Andrew Reilly
Genre : Design
Publisher : Bloomsbury Publishing
ISBN : 9781350091931
Type book : PDF, Epub, Kindle and Mobi
File Download : 160 page

How does a style become a fashion? Why do trends spread and decline? Introducing Fashion Theory explores these questions and more to help you quickly get up-to-speed with fashion theories, from scarcity to conformity, through clear practical examples and fascinating case studies. This second edition, re-titled from Key Concepts for the Fashion Industry, includes expanded coverage on cultural appropriation, corporate greenwashing, and the criminal world of counterfeit goods. - Illustrated examples, from Apple's post-postmodernist iWatch to Savage X Fenty's body image message on diversity - Covers core fashion theories, from trickle-down to trickle-up, to political dress and conspicuous consumption - Filled with learning activities, key terms, chapter summaries, and discussion questions to inspire and inform

Author : Sheryl A. Farnan
Genre : Clothing trade
Publisher : Fairchild Books
ISBN : 1501362046
Type book : PDF, Epub, Kindle and Mobi
File Download : page

"You'll learn about how and why fashion evolves and changes, the materials used and who creates them, the companies who make apparel, and how fashion marketing helps companies sell their products. Spotlight features focus on careers, innovators, and businesses, using industry examples to show real world situations. A Top 100 Apparel Designers section gives you a quick list of who's who in fashion history, while a glossary and key terms throughout make sure you know what you're talking about"--

Author : Richard M. Perloff
Genre : Language Arts & Disciplines
Publisher : Routledge
ISBN : 9781351233491
Type book : PDF, Epub, Kindle and Mobi
File Download : 328 page

This new and highly readable textbook by Richard M. Perloff introduces students to the complex world of contemporary news and its theoretical underpinnings, engaging with debates and ethical quandaries. The book takes readers on a concept-guided tour of the contours, continuities, and changing features of news. It covers a huge breadth of topics including: the classic theories of what news should do, its colorful history in America and popular myths of news, the overarching forces involved in contemporary news gathering, critical economic determinants of news and social system influences, and innovative trends in the future of journalism. Drawing on scholarship in the fields of journalism studies and sociology of news, Perloff offers readers a critical, in-depth exploration of news filled with relevant examples from newspapers, newscasts, and social media. Students of journalism, communication, sociology, politics, and related courses, as well as inquisitive scholars, will find this book’s intellectual focus enriching, the writing and examples engaging, and the thoroughness of its search of the contemporary media scene invigorating. Boxes summarizing theory and key concepts help students to deepen their understanding of both what news is now and its future.

Author : Gerda Buxbaum
Genre : Art
Publisher : Prestel Pub
ISBN : 3791333127
Type book : PDF, Epub, Kindle and Mobi
File Download : 192 page

A boldly rendered twentieth-century fashion history spans the entire tempestuous century, featuring the key stylistic periods, designers, and celebrities who moved fashion along at its frenetic pace, with contributions from Andrea Affaticati, Gerda Buxbaum, Deanna Ferneti Cera, Carlo Ducci, Jane Milosch, and others.