Genre : Language Arts & Disciplines
Publisher : Gingko PressInc
ISBN : 1584234415
Type book : PDF, Epub, Kindle and Mobi
File Download : 160 page
The Medium is the Massage remains Marshall McLuhan's most popular book, perhaps as influential as Understanding Media. With every technological and social advance, McLuhan's theories reveal how prescient his insights actually proved to be. McLuhan's proclamation that 'the media work us over completely' becomes more evident every day. In his words, 'so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.'